Insider’s Midlands Residential Property Awards is now in its sixth year and Deeley Group is in the running for three of the 15 categories available.
The £3.9 million development of the Coal Yard Road in Ryton-in-Dunsmore has been shortlisted in two categories – Small Residential Project of the Year and Residential Regeneration Project of the year.
The project was delivered in partnership with Platform Housing, Rugby Borough Council and Homes England.
It was formerly a coal yard and the brownfield site is now home to 21 affordable properties. The shortlist also sees Platform Housing nominated for the Social Housing award.
Deeley Group has also been shortlisted in the Skills & Training Scheme of the Year category.
This is for the delivery of the training scheme whereby it regularly promotes the integration of trainees into all departments of the business including site management, quantity surveying, administration, accounting and marketing.
Currently 16 per cent of its workforce is in the trainee programme or undergoing further education.
Peter Deeley, Managing Director of the Deeley Group, was named Property Personality of the Year at the awards in 2012.
He said: “We are delighted to have been shortlisted in three categories for the 2021 Insider Midlands Residential Property Awards.
“The Coal Yard development at Ryton-on-Dunsmore demonstrates the value you can create from a redundant brownfield site through a regeneration project.
“It meets regional priorities for ‘brownfield first’ development and we are continuing this with our latest affordable housing development in Wyken, Coventry, with Stonewater.
“Our commitment to training and developing staff is something we are immensely proud of at the Deeley Group, so we are very pleased that our training scheme has also received recognition by being shortlisted this year.”
The event has secured 77 submissions from 46 organisations, compared to last year’s 60 entries.
The winners will be announced at a black-tie gala dinner on Thursday, June 24 at Birmingham’s National Exhibition Centre.
David Currie has joined the firm as Land and Partnerships Director and will help spearhead the company’s drive to grow its Affordable Living brand and increase its share of the affordable housing market.
The firm, which is celebrating its 85th anniversary, has a long history in home building and is looking to make affordable housing 30 per cent of its group business over the next five years.
The new role will see Currie, who has more than 25 years’ experience in the industry, work to further increase Deeley Group’s extensive land holdings and also establish and strengthen relationships with providers in the affordable homes sector.
Currie has had senior roles at CBRE and Public Sector Plc and is returning to the city where he started his career to help drive the expansion.
He said: “The Deeley Group is very highly respected in the industry and it has always made affordable housing a priority. It is looking to grow that part of its business over the next few years and, with construction, development and housing at its core, it is very well placed to do that.
“I have worked with the Eleanor Deeley in the past and I was really impressed with the vision the company has for growth, alongside what it stands for in terms of community and team working. The company might be 85-years-old, but it is very agile and ambitious in its approach.”
Deeley has worked in housing since its formation and has partnered providers including Orbit Homes, Stonewater, Platform Housing Group, and Housing 21 in recent years as well as developing its own sites for sale in the Midlands.
Eleanor Deeley said: “We are focused on growing our Affordable Living business and David will build upon the strong relationships we have in this very active market. We are delighted to welcome David to the Deeley team.
“Our reputation and relationships in that market are very strong. Our longevity, financial performance and ability to deliver for clients is very well established and it is vital for providers to be partnered with companies that have a proven pedigree.
“We have such a strong construction arm it allows us to engineer developments from the outset, meaning there is more value to be gained for partners.
“David’s appointment is a key factor in our growth plans. He has an excellent track record and he actually used to be my client before I joined Deeley, so we go back a decade, and have a very similar approach.”
The Deeley Group has a long history of delivering high-quality developments across a range of sectors – and we have continued that pattern with a strong start to 2021.
The foundation for these developments can be found in partnerships, something we pride ourselves on at Deeley Group and that continue to be fruitful in providing a stream of varied projects.
We have a trio of projects underway in the retail sector, including two developments in Birmingham.
The new store in Hamstead, Birmingham, is the latest contract we have been awarded under the Lidl contractor framework
We have also built trusted partnerships with organisations such as Ziran Land to deliver a new Costa Coffee drive-thru in Wolverhampton and with LondonMetric to build a new Sofology store in Birmingham.
The benefits of partnerships and building relationships are clear and we have recently embarked on our third development for major supermarket chain Lidl.
It’s important to us that projects we carry out have a enhancing impact on the communities we are working within, and our work in healthcare and education is the perfect platform for this.
Earlier this month we saw work start on a £11.3 million Extra Care Living development in Didcot for Housing 21 – another prime example of partnership working to full effect, as we are now onto our second project with Housing21.
We understand the specific requirements of the operators and their residents, delivering schemes that create lasting value for all stakeholders. As a family business, people and the community are at the heart of everything we do.
Education and Public Sector
Then, in our home city of Coventry, we have started work on transforming a school in the east of the city. We have worked closely with Coventry City Council to deliver this project in time for the new school term.
As well as the development providing clear benefits to the community through new education provision, we have also ensured that local subcontractors are used on the development and all of the on-site subcontractors are based within 30 miles of the site.
We have also worked with Coventry University to enhance research and development capabilities at five of its facilities at the Coventry University Technology Park – which will of course have a positive knock-on effect on the economy in the city and wider region.
Our history as a contractor and a developer shows our ability to assist clients early on with brief and planning. This allows us to build strong relationships from the start of projects and can result in repeat business for the future. Currently 85% of our work has been secured through negotiation or with existing clients.
Collaboration is key and we’re proud that our staff reflect that ethos in their day-to-day work. The work of our design and build team in engaging with clients on a project from the planning stage and communicating information effectively is a great example of that.
Our ability to work across a broad range of sectors has served us well during the pandemic.
In a tough market, we haven’t been a firm that has chased turnover or cut any corners. We have ensured a high standard of development that meets our client’s needs, whatever the sector.
Again, that is an ethos which has served us well for 85 years and will continue to do so long into the future
Midlands-based developer Deeley Group is delivering the new development on the Birmingham New Road and Spring Road junction.
Deeley Properties, a division of the Deeley Group, worked in partnership with Ziran Land Ltd and the land owners Forty Four Club to bring forward the scheme.
It is expected to be completed by September 2021 and will create five full-time and 12 part-time jobs.
The companies are delivering a finished building for Costa, who will enter into a 15-year lease, and Deeley Construction has now started work on site.
It includes four electric vehicle charging bays which will be leased and operated by Osprey Charging Network Ltd. As part of the development, a new access road will be created and shared by the Forty Four Club, Osprey and the new Costa drive-thru.
Andrew Brazier, development consultant to Deeley Properties, said: “This showcases the versatility of the Deeley Group and being able to follow a development through from conception to completion of construction.
“We have worked in partnership with Ziran Land, Holt Commercial and Forty Four Club to put together an appealing package for Costa Coffee.
“The development will bring numerable benefits to the local community, with Forty Four Club investing the proceeds from the sale back into the club and its facilities. It is also creating jobs for local people and improving a well-loved community hub.
“We look forward to seeing the development completed later this year and serving customers in Wolverhampton.”
Holt Commercial, chartered surveyors with offices in Birmingham and Coventry, concluded an investment sale for the completed property to Sheffield Mutual Friendly Society. Wade and Partners acted on behalf of the investor.
David Allen, a Director of Holt Commercial, added: “We have seen significant growth and interest in this sector over the last few years and we expect that to continue both in the Midlands and around the country.
“Drive-thru restaurants have proved resilient over the Covid-19 period both in trading and investment terms. The junction of Birmngham New Road and Spring Road is a prime location for a development of this type and proved very attractive for the investor.
“We look forward to continuing to work in partnership with Deeley Properties and Ziran Land on further deals in the future.”
Riders in a popular Coventry and Warwickshire charity cycling event will be swapping thermals for shorts as they saddle up for its first ever summer date.
The Starley Sportive makes its return on Sunday, September 19 after a year hiatus – with £10,000 being raised despite the event not being able to take place in 2020 due to the Covid pandemic.
The event, which is organised by Coventry Road Club, the Deeley Group and Coventry City Council’s GoCV team, usually takes place early in the year but 2021 will see its debut summer time event and organisers are expecting it to be more popular than ever.
Around 700 riders are expected to take part and funds raised from entrants will be primarily donated to Zoe’s Place Baby Hospice and University Hospitals Coventry & Warwickshire Charity. However participants are encouraged to raise money for any causes of personal significance.
Riders will set off from the Deeley Group head office on Herald Avenue, Coventry, and have the choice of challenging three distances – a 28.6 mile route, a 63.2 mile long-distance ride, or the mammoth 86.5 mile challenge.
Participants who kindly donated their entry fees following the cancellation of last year’s event will be given priority entry for this year’s sportive.
Edward Hudson, Business Development Manager at the Deeley Group, said: “We’re excited to be launching the first summer Starley Sportive event and looking forward to welcoming back riders after the unavoidable cancellation of last year’s event.
“On behalf of all of the organisers, we would like to thank partners and riders who donated to the event in 2020 and enabled us to continue our support for local causes – particularly in a time where fundraising has proved challenging for charities.
“Cycling is a great way to maintaining a healthy lifestyle and supports both physical and mental health – which is particularly prevalent now following a difficult 12 months.
“We return in a landmark year for the Deeley Group as the business turns 85, and also for the city as Coventry celebrates being UK City of Culture and are looking forward to being part of the celebrations.”
The sportive celebrates the contributions of inventors James and John Kemp Starley to the bicycle industry.
James Starley is known as the father of the bicycle industry, while his nephew John Kemp Starley is widely regarded as the inventor of the modern bicycle – both lived and worked in Coventry.
Ian Court, Racing Secretary at Coventry Road Club, added: “We were bowled over the generosity of people last year in allowing us to maintaining our charitable donations to Zoe’s Place through their fees even though we were unable to hold the event.
“Normally the event is in February so hopefully this year it will be a bit warmer and those taking part will have a few more miles in their legs!”
Early bird entry is now open for riders who donated their entry fees in 2020 – with general entry open from April 4.
For more information and took book a place at the Starley Sportive visit www.starleysportive.co.uk
The three-storey scheme is being developed by Housing 21, a leading not-for-profit provider of Retirement Housing and Extra Care for older people of modest means. The organisation has appointed Midlands-based Deeley Construction as lead contractor.
The development, which is on land at Greenwood Way, is expected to be completed in December 2022 and has received funding from the Oxfordshire Housing and Growth Deal.
Following completion, the scheme will provide 60 rented apartments and 20 shared ownership apartments for people over the age of 55. There will also be on-site communal facilities such as a café/bistro, hair salon and communal lounge for both residents and the local community.
It has been designed to be three linked blocks arranged around an internal courtyard, providing open, green space for residents.
The Extra Care scheme offers self-contained, private accommodation to support local older people and has been built with the changing needs associated with age in mind.
It has been designed to promote independent living in a community setting, with access to 24/7 on-site care if required. Residents are expected to start moving in from early 2023.
Deborah Hope, Head of Development at Housing 21, said: “We are delighted to bring our Extra Care offering to Didcot.
“We believe that generally there is a real need for this type of housing, but the current experience of living through the pandemic has highlighted the benefits of extra care even more. It enables people to continue to live independently, in their own safe space whilst receiving quality support both socially and with any of their care requirements.
“We are always mindful of how the construction process can help the local economy and schemes such as these have an economic benefit for the longer term as well creating a great place for the community to come together.”
The project was secured by Deeley Construction via the Homes England DPP3 (Delivery Partner Panel) framework and will be to BREEAM Very Good standard.
Martin Gallagher, managing director of Deeley Construction, added: “It’s fantastic to be strengthening our partnership with Housing 21 and supporting with the delivery of this vital scheme for people in Didcot and surrounding areas.
“This is our second scheme with Housing 21 but we have a great history in delivering Extra Care schemes that meet the needs of the local community.
“It’s great to see our team on site and we are working with community partners to ensure minimal disruption caused by work in the area.”
Emily Smith, Chair of the Oxfordshire Growth Board, said: “Affordable care developments like this make a huge difference to our communities – they allow older residents to downsize but still live independently and at the same time free up much needed larger homes for local families.
“This development in particular is very close to many new facilities such as a new supermarket, pub, community centre and good public transport links, on Great Western Park, and it’s exactly the kind of approach to new housing we should be looking at providing.
“The Growth Board has worked really effectively in partnership to allow this to happen with significant funding from the Oxfordshire Housing and Growth Deal, along with developer contributions provided by Vale of White Horse District Council.”