The Deeley Group has a long history of delivering high-quality developments across a range of sectors – and we have continued that pattern with a strong start to 2021.
The foundation for these developments can be found in partnerships, something we pride ourselves on at Deeley Group and that continue to be fruitful in providing a stream of varied projects.
We have a trio of projects underway in the retail sector, including two developments in Birmingham.
The new store in Hamstead, Birmingham, is the latest contract we have been awarded under the Lidl contractor framework
We have also built trusted partnerships with organisations such as Ziran Land to deliver a new Costa Coffee drive-thru in Wolverhampton and with LondonMetric to build a new Sofology store in Birmingham.
The benefits of partnerships and building relationships are clear and we have recently embarked on our third development for major supermarket chain Lidl.
It’s important to us that projects we carry out have a enhancing impact on the communities we are working within, and our work in healthcare and education is the perfect platform for this.
Earlier this month we saw work start on a £11.3 million Extra Care Living development in Didcot for Housing 21 – another prime example of partnership working to full effect, as we are now onto our second project with Housing21.
We understand the specific requirements of the operators and their residents, delivering schemes that create lasting value for all stakeholders. As a family business, people and the community are at the heart of everything we do.
Education and Public Sector
Then, in our home city of Coventry, we have started work on transforming a school in the east of the city. We have worked closely with Coventry City Council to deliver this project in time for the new school term.
As well as the development providing clear benefits to the community through new education provision, we have also ensured that local subcontractors are used on the development and all of the on-site subcontractors are based within 30 miles of the site.
We have also worked with Coventry University to enhance research and development capabilities at five of its facilities at the Coventry University Technology Park – which will of course have a positive knock-on effect on the economy in the city and wider region.
Our history as a contractor and a developer shows our ability to assist clients early on with brief and planning. This allows us to build strong relationships from the start of projects and can result in repeat business for the future. Currently 85% of our work has been secured through negotiation or with existing clients.
Collaboration is key and we’re proud that our staff reflect that ethos in their day-to-day work. The work of our design and build team in engaging with clients on a project from the planning stage and communicating information effectively is a great example of that.
Our ability to work across a broad range of sectors has served us well during the pandemic.
In a tough market, we haven’t been a firm that has chased turnover or cut any corners. We have ensured a high standard of development that meets our client’s needs, whatever the sector.
Again, that is an ethos which has served us well for 85 years and will continue to do so long into the future
‘The Willows’ development, which is three miles from Melton Mowbray, is a partnership between Midlands-based developer Deeley Homes (part of the Deeley Group) and social housing and care organisation emh group.
It is the first time the two organisations have worked together on a development, which will provide a mix of social rented, shared ownership and market sale homes.
The scheme will see more than two thirds of the houses delivered as affordable homes, contributing to targets in the East Midlands, while supporting the demand for homes of this type in Asfordby and surrounding communities.
Deeley Homes partnered with emh group to purchase the site and detailed planning permission was granted for the development in June 2020.
Fifteen of the homes will be sold privately under the Deeley Homes banner, emh group is also developing its first market sale units here as well as shared ownership and rented accommodation to meet demand on the housing register.
The developers have committed to making a range of improvements in the area near the development to make the area safer and enhance infrastructure for the community.
This includes improving highway safety outside the nearby primary school, upgrading local bus stops, providing bus passes and travel packs to new residents and also contributing to libraries and secondary education provision in the area.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “This development is crucial in providing vital affordable housing to people in and around Asfordby, and we’re pleased to announce work is now underway on site.
“This is a development that is designed to respond to the requirements of people who live in the area and we are pleased to have partnered with emh group to ensure that this is the case.
“It is the first time we have worked alongside emh group on a project and we hope this will be the start of a fruitful partnership.
“In addition to the affordable homes delivery we will be bringing a collection of new Deeley Homes properties to the market and there is expected to be high-demand for these properties in the region.
“The development is perfectly positioned with excellent school options for residents and good transport links to major nearby towns.
“As part of the scheme we are making a range of local infrastructure improvements too and we believe the development will be of great benefit to the community of Asfordby.”
Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government homebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.
“We are delighted that our first project with Deeley Homes, and first market sale homes, has started on site, and through this strong partnership we are contributing to meeting the housing needs and aspirations of people in the Melton Borough Council area with new homes for shared ownership and affordable rent.”
Coventry-based Deeley Construction has started improvement works at Herbert Art Gallery & Museum, which will see the addition of a new gallery and refurbishment of the existing exhibition spaces.
The work will be complete in time for the Herbert to play a major role in 2021 – including hosting the internationally renowned Turner Prize.
The exhibition will run from September 29, 2021 through to January 12, 2022 with the announcement of the winner taking place on December 1, 2021. It is the first time in its near 40-year history that it has been staged in the West Midlands.
Following completion of the works, the Herbert will also be able to attract other nationally significant exhibitions and work with a broader range of partners as the new galleries will offer greater flexibility in the way work is presented, utilising new technology and other infrastructures within the space.
The work is being funded by Coventry City Council and Arts Council England, and Deeley Construction will be completing the project on behalf of Culture Coventry, the charity which runs the Herbert.
Paul Breed, Chief Executive of Culture Coventry – which operates The Herbert Art Gallery & Museum, said: “We are looking forward with great excitement to Coventry 2021 and Herbert Art Gallery & Museum will have a big part to play in that.
“It was announced recently that we will be hosting the Turner Prize in 2021, which is incredible for the Herbert and Coventry.
“We are going to attract visitors from across the region and the country, so it’s vitally important that we are ready for that.
“This work will improve our gallery space and provide a step-change in the kind of exhibitions and events we can offer during the year of UK City of Culture and beyond.”
Martin Gallagher, Managing Director of Deeley Construction, said: “This is an exciting project to improve an iconic city centre attraction ahead of Coventry 2021. The gallery will remain open while our team completes the works, observing strict social distancing measures in the process.
“As a company, we have been big supporters of UK City of Culture in Coventry as we understand the massive benefits it will bring to the city and its communities.
“So we are delighted to be able to play a role in improving such an important cultural asset in the city.”
Councillor George Duggins, Leader of Coventry City Council, said: “The Herbert is one of the modern jewels in the crown of Coventry and it is wonderful this work will improve this multi-purpose facility still further.
“The venue will play a pivotal role in our year as UK City of Culture as the city is placed in the national and international spotlight. But this work will also provide a lasting legacy for the residents of our city beyond that year as well.”
Pictured (left to right): Paul Breed, Francis Ranford (both Culture Coventry) and Martin Gallagher (Deeley Construction)
Leading housing provider Stonewater has been working with construction and development firm Deeley Group and Nuneaton & Bedworth Borough Council to develop much-needed affordable housing as part of the town’s wider regeneration project.
Feather Lane is a brand-new development of 27 homes built in partnership with The Deeley Group, which has been at the forefront of regeneration in Bermuda over several decades – aiming to boost economic growth across the town.
The scheme, which has benefited from Homes England grant funding as a result of Stonewater’s strategic partnership with Guinness, consists of eight two-bedroom and eleven three-bedroom affordable rent homes, as well as four two-bedroom and four three-bedroom shared ownership homes.
The average home in Nuneaton is currently priced at around £176,284, which is more than seven times the typical local wage. However, shared ownership is a part-buy part-rent scheme offering an affordable route to home ownership for first time buyers and local people struggling to get a foot on the property ladder.
Matt Crucefix, Director of Development (West) at Stonewater, said: “We are absolutely clear on our vision of giving everyone the opportunity to have a place that they can call home at Stonewater and we are always striving to find opportunities to make that vision a reality. It has been a pleasure working with The Deeley Group to transform this site and not only meet local housing needs, but support Nuneaton and Bedworth Borough Council with improving the local economy.”
Peter Deeley, managing director at the Deeley Group, said: “We are thrilled to have worked in partnership with Stonewater and Nuneaton & Bedworth Borough Council to bring forward much needed affordable housing for the local community.
“Bermuda is an area which is very close to our hearts as a company as we have been working on the regeneration of this part of Nuneaton for decades and this is another welcome addition.”
Clare Golby, Councillor for Arbury at Nuneaton and Bedworth Borough Council, said: “I was invited to the official opening of the housing scheme at Feather Lane and was really impressed with what has been delivered. Stonewater’s development is well thought-out, and the homes are all spacious and lovely. Most importantly, the residents we spoke to were very happy with their new homes. This development compliments the earlier phases of the Feather Lane estate too, so overall I was really pleased.”
Deeley Construction has been appointed by the University of Worcester as one of six building firms on its renewed medium construction related works and refurbishment framework.
The framework, an approved list of building contractors the University has chosen to work with, will run for the next 3 to 4 years and covers construction projects of various values, from simple refurbishments to larger redevelopment projects.
Martin Gallagher, Managing Director of Deeley Construction, said: “We are delighted to be included on this framework.
“Deeley Construction has an excellent track record of working in partnership with universities and other educational establishments on a range of projects so we are looking forward to delivering for the University of Worcester on this framework.”
A university spokesperson said: “The University of Worcester is delighted to include Deeley Construction on our framework, who will help us to deliver the University’s exciting projects for the future. We are always keen, where possible, to work with businesses in the region and have chosen companies whose excellence and expertise will be invaluable.”
Building work is underway on a new Extra Care Living scheme in Chipping Norton after a ground-breaking ceremony last week.
The new scheme on land on Rockhill Farm is being developed by Housing 21 in partnership with West Oxfordshire District Council and Oxfordshire County Council, and will provide 80 one and two bedroom apartments for affordable rent and shared ownership. The development will offer people over the age of 55 a range of services and facilities including a 24 hour on-site care team for those who need it, a residents’ lounge and guest room plus a café/bistro dining area and hair salon, which will both be available to the local community.
The Extra Care Living development, located off Russell Way, is being built by Deeley Construction and is currently anticipated for completion in August 2021. The first residents are expected to move into their new homes in September 2021.
Cllr Lawrie Stratford, Cabinet Member for Adult Social Care & Public Health Oxfordshire County Council said: “It is fantastic to see work begin at what will be a great development for our people over 55, offering an excellent standard of accommodation. It will also be so much more than just a place to live; it is being set up with the vision of creating an active and engaged community to support the wellbeing of its residents. We at Oxfordshire County Council were delighted to support this project with the land and to work with our partners Housing 21 and West Oxfordshire District Council to make this collective vision become a reality.”
Cllr Jeff Haine, Cabinet Member for Strategic Planning at West Oxfordshire District Council, said: “We are committed to ensuring enough affordable housing is built to meet the needs of local residents.
“We know there is a real demand for housing of this type in the District so it is fantastic to see this significant development getting off the ground.”
Lorraine Jenner, Head of Extra Care at Housing 21 said: “We are delighted to be working in partnership with Oxfordshire County Council and West Oxfordshire District Council to provide the latest Extra Care scheme in Chipping Norton.
“Housing 21 is the leading provider of Extra Care across England, providing at least 10 percent of the country’s provision. We will be working closely with the local schools, older people’s groups and the social work teams in Chipping Norton to ensure a fully integrated and community feel to the scheme upon opening. This ceremony marks the beginning of a very exciting build journey in the area!”
Martin Gallagher, Managing Director of Deeley Construction, said: “We are delighted to be working with Housing 21 and the wider partnership on this much-needed new Extra Care scheme that will help to meet the needs of the local community, which is important to us as a Midlands company.
“We have delivered many schemes in the housing and care sector, but this is our first with Housing 21 and it has been great to be part of such a collaborative process.”
A haven for rough sleepers in Coventry city centre has thanked a group of local businesses for their support in creating a new kitchen to help them serve hot meals.
Steps For Change moved to the City Arcade at the end of 2019 and opens five days a week, offering a range of ‘one-stop-shop’ support to people from assistance in accessing benefits and housing through to a place to go from a hot coffee.
The centre is a partnership between The ARC and Coventry Salvation Army and they were supported by local businesses and individuals who gave their time and services for free to install the kitchen after Coventry City Council released the premises to the organisation.
Coventry Builders Charity, which funded the project, Howdens, Andy Llewellyn, Claddagh Electrical, DB Heating and The Deeley Group, all played their part and representatives went along to the centre to see how their work is helping local rough sleepers.
Sam Barker, from Steps For Change, said: “The old kitchen wasn’t really fit for purpose. We wanted to be able to serve hot meals to people and that just wouldn’t have been possible.
“The support we have had has been amazing and we want to thank everyone who donated their efforts in making this happen. We couldn’t have done it without their help.
“We moved here towards the end of last year from Broadgate and we are now open five days a week and offer a range of support to people who are sleeping rough locally and, in some cases, that’s offering a cup of coffee or a hot meal.
“For others, we can help them to access all of the support they need when it comes to housing or benefits and we work with a range of other service providers to join everything up.
“Having this fantastic, modern kitchen means we are able to offer hot food to people who come through our doors and that’s really important.”
Around 80 people use Steps For Change each week and the venue is always looking for donations of tea, coffee, sugar, biscuits and UHT milk.
Peter Deeley, managing director of the Deeley Group, brought together the businesses to supply and install the kitchen.
He said: “It’s a great testament to everyone involved for coming together and supporting this fantastic community cause.
“The kitchen looks great and I’d like to extend my own personal thank you to everyone who contributed.”
Pictured (left to right): Bob Hall (Coventry Builder’s Charity), Sam Barker (Steps For Change), Leigh Naylor (Howdens), Karen Gannon (Salvation Army), Jimmy Concannon (Claddagh Electrical), Peter Deeley (Deeley Group).
Two key members of the Deeley Group team shared the honours for a company award that was created as a legacy to one of the firm’s finest.
The Gary Neville Award was created in 2012 in tribute to the former Deeley Group contracts manager who passed away in 2011 and is voted for by employees of the company.
The award honours those who have gone ‘above and beyond’ in their commitment to the company, its clients and fellow members of the Deeley Group team and this year saw it shared between contracts manager Matt Ellis and facilities manager Philip Surrey.
Matt, who has spent nearly a decade with the firm, worked with Gary on construction projects at MIRA on the Warwickshire/Leicestershire border.
He said: “I was probably the most surprised person in the room when they said I had won the Gary Neville Award.
“It’s a great team here at Deeley and we all try to do that bit extra, which is exactly the legacy that Gary left here. If anyone needs a hand with anything, I’ll always try to help them whenever possible.
“It’s great that the company has this award and I am very proud to have received it.”
Philip has worked for the group for 15 years and knew Gary well.
He said: “My role covers a variety of tasks and so, if someone asks me for something, I’ll help them get it done.
“It’s not a case of me checking my job description, I’ll just help them get the job sorted.
“Gary was a lovely guy and we all hold this award in very high esteem because of who it is named after and because of what it says about the company.”
Peter Deeley, managing director of the Deeley Group, said: “Each year, the team here decides who should win the Gary Neville Award and it is genuinely well regarded by everyone here because of what Gary was like as a person and what he stood for.
“Congratulations to Philip and Matt for being put forward by their colleagues, which is the very highest praise indeed.”
Pictured (left to right): Philip Surrey, Peter Deeley, Julie Neville, Matt Ellis