Moreton Edge is a development of 16 new homes on the site of the Moreton-in-Marsh hospital and has seen 13 properties reserved off-plan.
The development is being created by Deeley Homes, a division of Midlands-based firm the Deeley Group.
Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house
The homes are built around a private garden and green space, with the rear of the site overlooking open Cotswold countryside.
All of the properties with more than two bedrooms have been reserved, with the first home set to be completed in autumn this year.
The development benefits from a nearby train line which goes directly from Moreton-in-Marsh to London Paddington in 90 minutes.
Moreton Edge’s early success points to a thriving property market in Cotswold location and workers from the City looking to move out of London to easily commutable areas.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’ve experienced a very encouraging start with this development and being over 80 per cent reserved at this stage demonstrates the strength of the market and the demand for high quality housing.
“This is an ideal location in the heart of one the finest Cotswold towns and we are ensuring these homes fully complement the surroundings.
“Cotswold locations are proving particularly popular with buyers at the moment and Moreton has the advantage of a direct train service to London.
“We have also benefitted from being a rare town centre development, with developments usually coming on the edge of a town and are thrilled that we’ve managed to maintain the ‘feel’ of a traditional Cotswold home.
“Deeley Homes is confident that those who have already reserved will be delighted with the high-quality, stylish new homes that we are creating at Moreton Edge and expect every plot to be reserved off-plan very soon.”
Moreton Edge is being marketed by Oliver Knight New Homes.
Oliver Knight added: “The interest in this development has been overwhelming, not just driven by people relocating to this beautiful Cotswold town but also due to being a small luxury development of just 16 luxury houses just behind the high street and close to the railway station with its direct train to London Paddington.”
For more information on the development and remaining properties visit www.deeley.co.uk/homes/our-developments/moreton-edge/
‘The Willows’ development, which is three miles from Melton Mowbray, is a partnership between Midlands-based developer Deeley Homes (part of the Deeley Group) and social housing and care organisation emh group.
It is the first time the two organisations have worked together on a development, which will provide a mix of social rented, shared ownership and market sale homes.
The scheme will see more than two thirds of the houses delivered as affordable homes, contributing to targets in the East Midlands, while supporting the demand for homes of this type in Asfordby and surrounding communities.
Deeley Homes partnered with emh group to purchase the site and detailed planning permission was granted for the development in June 2020.
Fifteen of the homes will be sold privately under the Deeley Homes banner, emh group is also developing its first market sale units here as well as shared ownership and rented accommodation to meet demand on the housing register.
The developers have committed to making a range of improvements in the area near the development to make the area safer and enhance infrastructure for the community.
This includes improving highway safety outside the nearby primary school, upgrading local bus stops, providing bus passes and travel packs to new residents and also contributing to libraries and secondary education provision in the area.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “This development is crucial in providing vital affordable housing to people in and around Asfordby, and we’re pleased to announce work is now underway on site.
“This is a development that is designed to respond to the requirements of people who live in the area and we are pleased to have partnered with emh group to ensure that this is the case.
“It is the first time we have worked alongside emh group on a project and we hope this will be the start of a fruitful partnership.
“In addition to the affordable homes delivery we will be bringing a collection of new Deeley Homes properties to the market and there is expected to be high-demand for these properties in the region.
“The development is perfectly positioned with excellent school options for residents and good transport links to major nearby towns.
“As part of the scheme we are making a range of local infrastructure improvements too and we believe the development will be of great benefit to the community of Asfordby.”
Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government homebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.
“We are delighted that our first project with Deeley Homes, and first market sale homes, has started on site, and through this strong partnership we are contributing to meeting the housing needs and aspirations of people in the Melton Borough Council area with new homes for shared ownership and affordable rent.”
Deeley Group has been welcomed back into a Cotswold town – by the local MP and house hunters – more than 35 years after it last worked there.
Deeley Homes is creating 16 new homes at Moreton Edge on the site of the former Moreton-in-Marsh hospital and has sold seven before a brick has been laid.
The groundwork for the site is now underway and Cotswolds MP Sir Geoffrey Clifton-Brown and local Gloucestershire County Councillor Nigel Moor lent their help to launch the site.
Deeley Homes is part of the Midlands-based Deeley Group which built the supermarket – now a Co-Op – on High Street in the 1980s.
The new development features a range of two, three, four and five-bedroom new homes built around a communal garden and green area, and, to the rear of the site, looks up towards Batsford arboretum.
Sir Geoffrey, who qualified as a Chartered Surveyor, had a career in the property industry before moving into politics, has welcomed the development of the brownfield site on Hospital Road.
He said: “It is good to see the site being brought back to life and providing such a variety of homes for the community. It is a good example of how a smaller, independent house builder can bring some variety in terms of house types and designs compared to larger operators.
“It is really important to use the brownfield sites we have and, by their nature, that sometimes requires more imagination from the designers and developers.
“I am impressed by the green space and gardens for residents and am looking forward to seeing how the site develops, and will be back to see it when it is completed next year.”
Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house at the rear of the site overlooking open countryside.
As part of the development, Deeley Homes, will provide funding to improve footpath links through the centre of the town.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We have really been welcomed back into the town and people who in the local community have said how pleased they are to see the site being brought back to life, which has been great.
“We have designed new house types specifically for Moreton Edge to ensure that they complement their surroundings, and we have placed great emphasis on the communal gardens and greenspace for residents to use.
“We have been really pleased with the interest in Moreton Edge and the combination of high-quality homes in such a convenient location has proved a big draw. The homes are a short walk from the centre of Moreton and hopefully will add to the vitality of what is a wonderful Cotswold market town.”
The first properties at Moreton Edge will be completed next summer, with the development being completed in around a year.
For more information please see www.deeley.co.uk/homes/our-developments/moreton-edge/
Left to right: Sir Geoffrey Clifton-Brown, Eleanor Deeley, Nigel Moor
A development of 55 new-build homes in Asfordby has been given the green light by Melton Borough Council.
Deeley Homes purchased the site three-miles west of Melton Mowbray last year and will be working in partnership with social housing and care organisation emh group to deliver the development.
The 6.15 acre site, which will be accessed by Saxelby Road, will be a split of shared ownership and market sale homes, and also include 10 affordable rent properties.
Detailed planning permission has now been given after the site secured outline planning permission in May 2018.
More than two thirds of the housing will now be affordable, which led the council to remove the requirement to contribute £25,000 to affordable homes elsewhere in the area.
The developers will be making contributions to improve highway safety outside the nearby primary school, upgrade local bus stops, provide bus passes and travel packs to new residents and also contribute to libraries and secondary education provision in the area.
Work is set to start on site in the Autumn, and is expected to be completed early in 2022
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’re excited to be bringing this development to market, whilst also providing key affordable housing for local people in Asfordby and surrounding areas.
“We will be working in partnership with emh group on both the market sale and affordable housing properties – ensuring the development responds to the needs of the area.
“The location of the development brings many advantages including excellent travel links to nearby towns and strong school options for residents.
“We will be making improvements to infrastructure around the development and are confident the scheme will be of great benefit to the area.”
Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government housebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.
“I am delighted that through a strong partnership with Deeley Homes and Melton Borough Council we are contributing to meeting the housing needs and aspirations of people in the area with new homes for shared ownership and affordable rent.”
Eleanor Deeley, Deputy Managing Director of the Deeley Group, on how construction is adapting to a limited return to site working
There is no doubt that parts of the economy are beginning to show signs of life – but the tap is only being turned on very slowly.
I was on one of many recent video calls when someone said that as we end lockdown it will be a little like when you have had your boiler repaired. When you turn on tap it splutters as the pipes refill and takes a while for the flow to be resumed.
On the construction side of the Deeley Group, the announcement of lockdown and social distancing meant our tap was tightly turned off and we closed our 11 sites.
I fully appreciate that it is very difficult for Government to be clear and concise bearing in mind the myriad of unprecented measures they are bringing in at the moment but there was, at best, uncertainty as to what was essential working.
Also, the advice that work would continue also came with a heavy hint that there was little understanding as to how a site works and that did cause concern in the industry.
Slowly the sector got to grips with exactly how we could continue working to a level while strictly adhering to the social distancing rules. That has, inevitably, meant big changes in how we work.
For example, signing in is now by text rather than an electronic fingerprint system; canteens are closed; site times, break times and lunch times are staggered; we can only have 10-30 per cent of the number of people on site to allow for social distancing.
There have been struggles getting materials – especially plasterboard – and many of the builders’ merchants were closed until very recently. That is all easing and the supply of UK-produced goods is getting much better, but there will be times when we are held up by the absence of products such as lifts or air-conditioning units, which have to be imported.
Interestingly, in a world of sub-contractors, there has been a total regard for the health and wellbeing of staff, which has been refreshing to witness particularly when, at the same time, there were images from major construction projects where workers paying no attention to the guidance.
Sub-contractors are only coming back to sites where they are confident that social distancing can be maintained and, when it can’t, there is suitable PPE used by all.
But no-one should be under the impression that this means we are back to normal. Social distancing is likely to remain in place for many months to come and this means that the rate of construction is going to remain low because of the limited numbers on site.
As ever, industry is going to have to find a way to overcome the hurdle. We might need
to extend working hours as we have the longer evenings arriving, almost operating a two-shift system to maximise the number of working hours on site.
I think an increase in weekend working is almost inevitable, but that will not only allow us to maintain progress as much as possible but it will also allow sub-contractors to earn, which will very welcome after the last two months.
Equally inevitable will be increased costs because efficient sequencing of a build will not be possible given the restrictions in place and the equipment shortages.
There are also other more trivial, but still important, consequences. Spirit on a site is always important but with people working alone we simply cannot interact in the same way.
There is going to be part of our morale that is absent as we miss the joke that we don’t hear, and the catch up over a coffee during a break.
But that is a small price to pay.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, casts her eye over how the planning system is adjusting to life in lockdown
At a time when people have been panic buying shopping for toilet rolls, cutting their own hair and congregating for karaoke parties during the lockdown, it is refreshing – and indeed rare – to highlight the planning structure as a model of good sense.
Despite the tragic events which have crippled countries across the globe and robbed families of loved ones, other aspects of life have to try to operate as normal or at least adapt to the unique circumstances in which we find ourselves.
I think everyone has been pleasantly surprised, for example, how quickly people have adjusted to working from home and meeting virtually.
It would have been all too easy for development and construction to grind to a total halt. While many of the aspects of the profession have been rendered impossible through restrictions, the Government flexing planning regulations has allowed a great deal of work to continue when otherwise it would have been forced to cease.
The change has allowed more planning matters to be agreed under delegated powers which means that there continues to be a flow of applications being processed.
As with all aspects of business during the lockdown period, precise preparation and clear communication are vital in ensuring officers have as full a picture as possible allowing them to be comfortable they are able to make the right decisions.
The changes to planning regulations have also given council’s certain freedoms to decide the best ways to operate within guidelines.
Planning meetings can, for example, be held remotely with members logging in over the internet or on the telephone. The location of a meeting can now be defined digitally such as a web address or video conference call rather than a physical place.
As long as committee members, officers and applicants can hear and be heard then a meeting can go ahead. Contributions from the members of the public if they are allowed to speak can be registered in advantage.
I wonder how many times committees would like to have had a “mute facility” at their disposal in real meetings!
Public consultations are, by their very nature, far harder to carry out during lockdown yet the Local Government Association Planning Advisory Service has urged local authorities to press on employing social media, interactive maps and online information, and utilising virtual groups through channels such as Facebook.
These are still early days relative to public consultations and there are more formal and structured elements to the process which may not be able to be conducted remotely, and there is talk of guidance being flexed to make that possible should this situation continue.
There are elements which have proved trickier to overcome. Some smaller councils do not have it within their constitution to make decisions without a physical meeting while traffic counts – a key factor in planning applications and consents – are impossible to measure when we are restricted to essential journeys only.
Again, if lockdown continues then the system will have to adapt and research has shown that more than three quarters of councillors are behind the process continuing virtually until the crisis is behind us.
What this dreadful time has shown is that, when the pressure is on and needs must, the planning system, which at times seems massively inflexible, can be shaped and moulded to mutual benefit.
Wouldn’t it be wonderful if that spirit of understanding and mutual working continued long after this horrible period is over?
In our latest blog, Elaine Freeman, designer at top interiors specialists Open Door Interiors, discusses the inspiration behind the interior design for the Deeley Homes development, The Meadows at Pillerton Priors.
When we were first outlining the interior design for the show home, the first elements to consider were the location and the stunning surrounding countryside which plays a key role in making The Meadows so impressive.
The colours, textures and patterns we picked were designed to bring in certain aspects of the surrounding landscape into the rooms, with rich emerald greens used to achieve a contemporary yet classic look.
This is particularly true of the wallpaper featured in the study – the emerald green uses a stunning crocodile effect to create a sense of depth and texture to ensure the room comes with an atmosphere which is conducive to home working.
We have featured bold elements throughout the property, with striking brass touches and natural-wash woods to contrast with a more elegant feel in the entrance hall and staircase.
The natural colours of the wash-wood creates a real sense of bringing the countryside to the interior and, in pairing it with a smart edge to the finishing lines of the rooms, it creates a very classic look, with a more modern and up-to-date twist without it being a slave to fashion.
The properties feel very ‘on-trend’ with the use of funky, bold colours that create a strong impact and are weaved throughout the homes, even through to the guest bathroom and hallway.
One of my favourite aspects of our work at The Meadows is the use of fabric wallpaper, which is becoming more popular as a simple, yet effective, way to really make a statement when decorating.
The velvet wall fabric used here evokes a more natural look and creates a sense of elegance for the property, adding a slightly more feminine touch to the décor.
The homes at The Meadows are finished to a high specification, using the best local materials with views across the stunning open countryside, which to us, was an aspect of each home that we really wanted to emphasise in the design.
For more information on The Meadows, Pillerton Priors, visit: https://www.themeadowspillerton.co.uk/
Five homes have now been sold at a new development in Stratford-on-Avon.
The Meadows is a new 10-home development delivered by Deeley Homes in Pillerton Priors near Stratford.
It features two, three and four bedroomed houses and bungalows and looks over open countryside.
The site used to belong to the family of local vicar the Rev J Findon, and its road is named Findon Fields in their honour.
Half of the properties have now been sold, with more sales expected in the New Year.
The new homes have a high quality specification and showcase a keen attention to finish and quality.
Oliver Knight New Homes are marketing The Meadows. For more details please see www.deeley.co.uk
The Deeley Group has become a highly successful construction and property development company working on a wide range of projects across the UK.