The popular Starley Sportive charity cycle ride is set to return to the Coventry and Warwickshire roads in 2020.
It will give riders a chance to get their fitness wheels turning in the region’s first mass-participation cycling event of the year.
More than £13,000 was raised by participants in the last event and organisers are hoping to take the total funds raised in the event’s history beyond £40,000 next year, by attracting an even bigger turnout.
Around 750 riders are expected to take part next year on Sunday, February 16, again raising money for a range of local and national charities.
The event organised by Coventry Road Club, the Deeley Group, and Coventry City Council aims to promote wellbeing and healthier lifestyles. Whilst enhancing the city’s sporting profile, continuing the legacy of the city’s year as European City of Sport.
Riders will set off from the Deeley Group head office on Herald Avenue and have the choice of tackling three distances this year – a 28.6 mile route, a 63.2 mile long-distance ride, or the epic 86.5 mile challenge – that proved so popular in the last event.
For the next Starley Sportive, Coventry’s Zoe’s Place Children Hospice & Warwickshire’s Young People First are the two main charities being supported by funds raised, with both supporting the event with volunteers.
Participants are also being encouraged to raise money for any causes close to their heart, while Zoe’s Place, Young People First, Myton Hospice and University Hospital Coventry & Warwickshire Charity have been offered a number of free entries to anyone who registers via them for the event.
The sportive celebrates the contributions of inventors James and John Kemp Starley to the world of bicycles.
James Starley is known as the father of the bicycle industry, while his nephew John Kemp Starley is widely regarded as the inventor of the modern bicycle – both worked and lived in Coventry.
Edward Hudson, Business Development Manager at the Deeley Group, said: “We are hoping that the incredible effort that we saw last time around can spur more people on to come along, test themselves, and ultimately raise money for some important causes.
“The support we had for the last event helped us to break the event’s fundraising record and I’m sure we can achieve that once again given the level of positive feedback we received.
“It’s important for us at Deeley to use our place in the Coventry and Warwickshire community to encourage healthier lifestyles, and carry on the legacy of the European City of Sport status.”
Ian Court, Racing Secretary at Coventry Road Club, was named Volunteer of the Year at the Birmingham, Coventry and Warwickshire Sports Awards for his role in the organisation of the Starley Sportive.
Ian added: “We can’t wait to see all the smiles again, it’s brilliant to see people joining in and having fun on their bikes.
“The event is about inclusion and getting people together for a great time. We want people to feel like they can join in and have fun cycling whatever their cycling goals are”
Places for the three distances can be booked online at www.starleysportive.co.uk
Deeley Homes has completed a deal to purchase a residential development site with planning permission for the construction of 55 new properties in Leicestershire.
The 6.15 acre site, three miles west of Asfordby near Melton Mowbray, was acquired through land experts Mather Jamie and construction is due to start in Spring 2020.
The development will include 20 market sale homes, 25 shared ownership homes and 10 rented homes. The first homes are expected to be available by the end of next year.
Asfordby is well-connected with transport links to Melton Mowbray, Loughborough and Nottingham.
The village benefits from pubs, takeaway restaurants, a garage post office and convenience store, which are in close proximity to the development site.
There are primary and secondary school options in the vicinity, all of which are rated ‘Good’ by Ofsted, and private education options are also available at nearby Oakham and Loughborough.
Anthony Holt, Group Development Director at Deeley Homes, said: “This is an exciting project that we expect to bring many advantages and a wealth of property options to the local area.
“We’re building a mixed scheme that will encompass both affordable housing and market sale properties, and we’ll be working with East Midlands Housing to ensure that several of the new homes provide a viable housing option for those in need.
“We’ve been very pleased with Mather Jamie, who have been straightforward, open and honest throughout the purchasing process. The team’s experience in land transactions and excellent knowledge of the area have both proved invaluable and made the route to sale completion as easy as possible.”
Mather Jamie Chartered Surveyors were established in 1991 and are based in the East Midlands. The firm is an independent mixed commercial and agricultural practice with a long-established and unrivalled reputation for delivering reliable advice and expertise on residential and commercial developments.
Gary Kirk, Associate Director at Mather Jamie, added: “The Deeley Group secured the acquisition of the site following a competitive marketing process handled by Mather Jamie.
“We are delighted to have secured the sale of the site, which is fantastic news for the East Midlands, with a range of homes to suit families, first-time buyers and working couples becoming available in the next year and a half. We are very much looking forward to seeing Deeley Homes’ plans come to fruition.”
For more information about Deeley Homes and its developments visit http://www.deeley.co.uk/homes/.
A Warwickshire village is celebrating after winning a planning battle that has led to a new development and which will “bring more vitality to local life”.
The Meadows is a new 10-home development delivered by Deeley Homes in Pillerton Priors near Stratford.
Three of the properties have already been sold, and Pillerton Priors Parish Council chairman Ian Greenall was invited to perform an open ceremony after the council ensured the development went ahead.
He said: “We are delighted to see The Meadows opening and people moving in. Originally planners were against the development but we could see that it would be good for the village to have new homes of different sizes and types to attract people here, so we fought that decision.
“We worked closely with Deeley Homes and they were more than happy to supply the variety of housing we felt would be of most benefit, so we are very pleased that the development is not only open but is proving successful. It will bring more vitality to local life.”
The Meadows features two, three and four bedroomed houses and bungalows and looks over open countryside. The site used to belong to the family of local vicar the Rev J Findon, and its road is named Findon Fields in their honour.
Anthony Holt, a director of Deeley Homes, said The Meadows was an example of a village determining how new homes would be of benefit.
“The Parish Council felt quite strongly that not only was this site suitable for new homes but also that any development had to feature a variety of sizes and types of property,” he said.
“We worked closely with them to ensure that we delivered what they wanted and the village needed and we are very proud of the results.
“The fact that we have sold 30 per cent of the homes before we have opened a show home underlines that they were correct and that we have provided homes of real quality.”
Oliver Knight New Homes are marketing The Meadows. For more details please see www.deeley.co.uk
CAPTION: Anthony Holt (Deeley Homes), Ian Greenall (Pillerton Priors Parish Council), Peter Deeley (Deeley Group), Oliver Knight (Oliver Knight New Homes)
A new development of family homes on a key site in Moreton-in-Marsh is due to start work later this autumn.
Deeley Homes has bought the two-acre site of the town’s former hospital on Hospital Road and is planning to create 20 homes.
The former hospital, which is locally listed, will be converted into apartments, while 12 new detached homes and four town houses will be created across the site on the west of the town.
It is the first housing project the Deeley Group has undertaken in the town but it was the company behind the creation of the Budgens store, and has developed successful schemes -across the region including most recently at Pillerton Priors near Stratford-upon-Avon.
Peter Deeley, managing director of the Deeley Group, said the location was ideal to create new homes for people wishing to move within the town but also to attract families new to the area.
He said: “Moreton-in-Marsh is a beautiful market town and we are delighted to be working here again and will deliver high-quality homes which the setting so deserves.
“Hospital Road is right in the heart of the town running parallel to High Street so this development will play a key role in town life and allow the home-owners to benefit from the wide range of activities which go on in the town throughout the year.
“We are bringing forward a development which we feel will enhance the surrounding area and at the same time widen the choice of property available in one of the most sought-after towns in the Cotswolds.”
The development will feature four two-bedroom apartments, detached homes with two, three, four and five bedrooms, and two-bedroom townhouses.
Deeley Homes has purchased the site from Blue Cedar Homes which had been planning a development aimed for older buyers. It has made several adjustments which have been approved by Cotswolds District Council.
Anthony Holt, of Deeley Homes, said it was hoped that the show home would be completed for next spring.
He said: “The location of the site and the retention of the former hospital building really allows us to create something unique which will certainly add to the housing offer of the town.
“It is unusual for a site of this size to become available so close to the centre of a market town in the Cotswolds, and we are fully aware of its significance and impact to the local area.
“Our company is renowned for its quality of design and construction, and this is very much a flagship development for our company.
“We hope to start on site in the autumn, with a show home open by spring next year and are expecting heavy interest in the properties.”
As part of the project, Deeley Homes will help fund improvements to pathway links to the town centre.
The company opened has just opened its show home at The Meadows, Pillerton Priors and it is open Friday to Monday at 10am to 4pm.
The Deeley Group is supporting a local youth work charity working with disadvantaged and vulnerable young people in the region.
The construction and development company is hosting a reception for Young People First on Tuesday, September 17 between 5pm and 7.30pm at its George House headquarters on Coventry Business Park.
Young People First is a charitable organisation providing positive activities and one-to-one support for young people whose lives are limited by disadvantage.
It was founded in 1954 and since then has been working with young people in Coventry and Warwickshire to be more confident and overcome problems in order to transition into their adulthood.
Edward Hudson, of the Deeley Group, said: “As a company, we take our role in the community very seriously and support many causes in a range of ways.
“It’s vital that young people across our region are supported and that we all play a part in bringing through the next generation so we are pleased to help Young People First to raise its profile with the business community in this way.”
To attend or for more information go to email@example.com
Work is underway on a new £3.7 million mixed-use development near Aylesbury.
Coventry-based Deeley Construction has started work on a new children’s day nursery, retail unit and 17 apartments in Pegasus Way, Haddenham, in partnership with Henry Davidson Developments.
The scheme, which is on the site of a former airfield, is set for completion in the summer of 2020 and will bring into use the site for the community.
The National Coop has already committed to the convenience store, which will be situated on the ground floor along with a Bright Horizons Nursery and Pre-school, with the two-bedroom homes on the first and second floors.
Steve Turner, construction director at Deeley Construction, said: “We have worked in this area on many occasions previously and this is another scheme that will bring economic and social benefits to Haddenham.
“The scheme is part of a wider development where there are more than 200 houses under construction, some of which are already occupied so we have worked with the developer to ensure those residents are not affected by our work.
“Deeley Construction is proud to work in partnership with Henry Davidson Developments on this new scheme and will deliver a project that brings homes, retail and jobs to the area.”
Richard Croft, director of Henry Davidson Developments, added: “The development is another great example of what we do best, provide new first class facilities for the benefit of the existing and growing community.
“We are delighted to have appointed Deeley Construction, they have a reputation for quality and we have worked closely with them to ensure the apartments will be built to a high-specification complementary to the fantastic location within walking distance of Haddenham and Thame Parkway Station.”
Pictured: Steve Turner (left) with Richard Croft
We will be doffing our hats in a colourful show of support when Britain’s premier men’s cycling race passes through a Warwickshire village.
The Deeley Group will pay homage to the world’s top cyclists at the OVO Energy Tour of Britain this year, after issuing hard hats featuring the colour schemes of the four race leaders’ jerseys, ready for when cycling’s elite tackle the final Warwickshire stage sprint at Pillerton Priors.
The OVO Energy Tour of Britain will arrive in Warwickshire for the second year running on Friday, September 13.
The south Warwickshire parish will be the site of the third and final Eisberg Sprint, and is home to one of the Deeley Group’s latest homes developments – The Meadows – which features 10 new countryside houses and bungalows.
The colours of the four race leaders’ jerseys – blue for the Cetaphil Points Jersey, black for the Skoda King of the Mountain Jersey, red for the Eisberg Sprints Jersey, as well as the OVO Energy Green Jersey – will all be displayed on industry-standard hard hats as workers complete the final stages of construction at The Meadows.
Edward Hudson, Business Development Manager at the Deeley Group, said: “With the OVO Energy Tour of Britain set to race past one of our newest developments, we felt this was a fantastic opportunity to show our support to UK cycling.
“We saw first-hand the positive impact that cycling can have on the local community at the Starley Sportive – an event we help organise – earlier this year and we are always looking to get involved in sport, health and wellbeing wherever we can, particularly as we celebrate our status as European City of Sport.
“The Meadows is in a picturesque location around seven miles south east of Stratford upon Avon, featuring ten homes with large gardens within the village setting.
“Our construction team will be able to make use of a prime location when the tour passes through, with an excellent view of the third sprint, and they will no doubt give a great cheer to all the riders.
“And the site will be immaculate for the television cameras as our show home opens the next day!”
The 186.5km route includes Warwick, Kenilworth, the University of Warwick, Meridan, Fillongley, Atherstone, Mancetter, Hartshill, Galley Common, Corley, Bedworth, Bulkington, Brinklow, Long Lawford, Bilton, Dunchurch, Kites Hardwick, Princethorpe, Ashorne, Wellesbourne, Ettington, Edgehill, Warmington, Temple Herdewyke, and three ascents of Burton Dassett on a 12km route.
The peloton will head up towards Meriden via Kenilworth and Berkswell, before travelling across North Warwickshire to Bedworth and Bulkington.
Riders will then head south towards Brinklow and the outskirts of Rugby, and back up to Princethorpe before racing along Fosse Way, down to Wellesbourne, and through Ettington and Edgehill.
Three Eisberg Sprints await competitors during the stage, the first at Berkswell, the second at Brinklow, and the third at Pillerton Priors.
Competitors will then face three Skoda King of the Mountain challenges in a gruelling final stretch including two full loops of Burton Dassett County Park before crossing the tour’s first-ever hill top finish line.
CAPTION: Edward Hudson (on bike) and left to right: Arron Green (Site Operative), Darren Cox (Site Manager), Matt Laight (Carpenter).
A senior Midlands property figure has taken up a new role – and will ensure a respected name lives on.
Eleanor Deeley, formerly a partner at Cushman & Wakefield who headed the Midlands residential team, has been appointed as the deputy managing director of the Deeley Group, a firm started by her grandfather in 1936.
Eleanor has 20 years’ experience in the property industry, including a nine-year spell at director level at CBRE, and has expertise in housing, mixed-use schemes and land development and investment across a range of property sectors.
Her new role will see her guiding the day-to-day operations of the £50 million turnover firm which includes construction, development and housing, as well as developing a longer-term strategy for the company which is based in Coventry.
She said: “I am really excited at the prospect of joining the Deeley Group as it is a company which has played a massive part in my life.
“I can remember going into the offices as a child, so to be going back there as a director having worked for two decades in the property industry is a great opportunity.
“I have seen the company go from strength to strength from very close at hand over decades, but to now be given the chance to help guide its fortunes is a massive privilege.
“My grandfather might have started the company before World War II, but the ethos of developing sustainably and responsibly while always adhering to the highest professional and ethical standards have remained true through the intervening years.”
The Deeley Group has developed across the UK and internationally under current managing director Peter Deeley, and has been behind some key developments including the 40-year regeneration of Bermuda in Nuneaton, Belgrade Plaza in Coventry and a whole range of housing and industrial developments throughout the region.
Peter Hartill, chairman of the Deeley Group, said: “This is a very exciting appointment for the company. Eleanor is a massively respected figure in the industry, having held very senior positions at leading international companies but working extensively across this region.
“So to attract someone of that experience and calibre who also has an intimate knowledge of the company, its activities as well as everything it stands for in terms of ethos and community, is fantastic for the business.
“She literally grew up in the Deeley Group and that makes her unique.”