Deeley Homes has completed a deal to purchase a residential development site with planning permission for the construction of 55 new properties in Leicestershire.
The 6.15 acre site, three miles west of Asfordby near Melton Mowbray, was acquired through land experts Mather Jamie and construction is due to start in Spring 2020.
The development will include 20 market sale homes, 25 shared ownership homes and 10 rented homes. The first homes are expected to be available by the end of next year.
Asfordby is well-connected with transport links to Melton Mowbray, Loughborough and Nottingham.
The village benefits from pubs, takeaway restaurants, a garage post office and convenience store, which are in close proximity to the development site.
There are primary and secondary school options in the vicinity, all of which are rated ‘Good’ by Ofsted, and private education options are also available at nearby Oakham and Loughborough.
Anthony Holt, Group Development Director at Deeley Homes, said: “This is an exciting project that we expect to bring many advantages and a wealth of property options to the local area.
“We’re building a mixed scheme that will encompass both affordable housing and market sale properties, and we’ll be working with East Midlands Housing to ensure that several of the new homes provide a viable housing option for those in need.
“We’ve been very pleased with Mather Jamie, who have been straightforward, open and honest throughout the purchasing process. The team’s experience in land transactions and excellent knowledge of the area have both proved invaluable and made the route to sale completion as easy as possible.”
Mather Jamie Chartered Surveyors were established in 1991 and are based in the East Midlands. The firm is an independent mixed commercial and agricultural practice with a long-established and unrivalled reputation for delivering reliable advice and expertise on residential and commercial developments.
Gary Kirk, Associate Director at Mather Jamie, added: “The Deeley Group secured the acquisition of the site following a competitive marketing process handled by Mather Jamie.
“We are delighted to have secured the sale of the site, which is fantastic news for the East Midlands, with a range of homes to suit families, first-time buyers and working couples becoming available in the next year and a half. We are very much looking forward to seeing Deeley Homes’ plans come to fruition.”
For more information about Deeley Homes and its developments visit http://www.deeley.co.uk/homes/.
A Warwickshire village is celebrating after winning a planning battle that has led to a new development and which will “bring more vitality to local life”.
The Meadows is a new 10-home development delivered by Deeley Homes in Pillerton Priors near Stratford.
Three of the properties have already been sold, and Pillerton Priors Parish Council chairman Ian Greenall was invited to perform an open ceremony after the council ensured the development went ahead.
He said: “We are delighted to see The Meadows opening and people moving in. Originally planners were against the development but we could see that it would be good for the village to have new homes of different sizes and types to attract people here, so we fought that decision.
“We worked closely with Deeley Homes and they were more than happy to supply the variety of housing we felt would be of most benefit, so we are very pleased that the development is not only open but is proving successful. It will bring more vitality to local life.”
The Meadows features two, three and four bedroomed houses and bungalows and looks over open countryside. The site used to belong to the family of local vicar the Rev J Findon, and its road is named Findon Fields in their honour.
Anthony Holt, a director of Deeley Homes, said The Meadows was an example of a village determining how new homes would be of benefit.
“The Parish Council felt quite strongly that not only was this site suitable for new homes but also that any development had to feature a variety of sizes and types of property,” he said.
“We worked closely with them to ensure that we delivered what they wanted and the village needed and we are very proud of the results.
“The fact that we have sold 30 per cent of the homes before we have opened a show home underlines that they were correct and that we have provided homes of real quality.”
Oliver Knight New Homes are marketing The Meadows. For more details please see www.deeley.co.uk
CAPTION: Anthony Holt (Deeley Homes), Ian Greenall (Pillerton Priors Parish Council), Peter Deeley (Deeley Group), Oliver Knight (Oliver Knight New Homes)
A new development of family homes on a key site in Moreton-in-Marsh is due to start work later this autumn.
Deeley Homes has bought the two-acre site of the town’s former hospital on Hospital Road and is planning to create 20 homes.
The former hospital, which is locally listed, will be converted into apartments, while 12 new detached homes and four town houses will be created across the site on the west of the town.
It is the first housing project the Deeley Group has undertaken in the town but it was the company behind the creation of the Budgens store, and has developed successful schemes -across the region including most recently at Pillerton Priors near Stratford-upon-Avon.
Peter Deeley, managing director of the Deeley Group, said the location was ideal to create new homes for people wishing to move within the town but also to attract families new to the area.
He said: “Moreton-in-Marsh is a beautiful market town and we are delighted to be working here again and will deliver high-quality homes which the setting so deserves.
“Hospital Road is right in the heart of the town running parallel to High Street so this development will play a key role in town life and allow the home-owners to benefit from the wide range of activities which go on in the town throughout the year.
“We are bringing forward a development which we feel will enhance the surrounding area and at the same time widen the choice of property available in one of the most sought-after towns in the Cotswolds.”
The development will feature four two-bedroom apartments, detached homes with two, three, four and five bedrooms, and two-bedroom townhouses.
Deeley Homes has purchased the site from Blue Cedar Homes which had been planning a development aimed for older buyers. It has made several adjustments which have been approved by Cotswolds District Council.
Anthony Holt, of Deeley Homes, said it was hoped that the show home would be completed for next spring.
He said: “The location of the site and the retention of the former hospital building really allows us to create something unique which will certainly add to the housing offer of the town.
“It is unusual for a site of this size to become available so close to the centre of a market town in the Cotswolds, and we are fully aware of its significance and impact to the local area.
“Our company is renowned for its quality of design and construction, and this is very much a flagship development for our company.
“We hope to start on site in the autumn, with a show home open by spring next year and are expecting heavy interest in the properties.”
As part of the project, Deeley Homes will help fund improvements to pathway links to the town centre.
The company opened has just opened its show home at The Meadows, Pillerton Priors and it is open Friday to Monday at 10am to 4pm.
We will be doffing our hats in a colourful show of support when Britain’s premier men’s cycling race passes through a Warwickshire village.
The Deeley Group will pay homage to the world’s top cyclists at the OVO Energy Tour of Britain this year, after issuing hard hats featuring the colour schemes of the four race leaders’ jerseys, ready for when cycling’s elite tackle the final Warwickshire stage sprint at Pillerton Priors.
The OVO Energy Tour of Britain will arrive in Warwickshire for the second year running on Friday, September 13.
The south Warwickshire parish will be the site of the third and final Eisberg Sprint, and is home to one of the Deeley Group’s latest homes developments – The Meadows – which features 10 new countryside houses and bungalows.
The colours of the four race leaders’ jerseys – blue for the Cetaphil Points Jersey, black for the Skoda King of the Mountain Jersey, red for the Eisberg Sprints Jersey, as well as the OVO Energy Green Jersey – will all be displayed on industry-standard hard hats as workers complete the final stages of construction at The Meadows.
Edward Hudson, Business Development Manager at the Deeley Group, said: “With the OVO Energy Tour of Britain set to race past one of our newest developments, we felt this was a fantastic opportunity to show our support to UK cycling.
“We saw first-hand the positive impact that cycling can have on the local community at the Starley Sportive – an event we help organise – earlier this year and we are always looking to get involved in sport, health and wellbeing wherever we can, particularly as we celebrate our status as European City of Sport.
“The Meadows is in a picturesque location around seven miles south east of Stratford upon Avon, featuring ten homes with large gardens within the village setting.
“Our construction team will be able to make use of a prime location when the tour passes through, with an excellent view of the third sprint, and they will no doubt give a great cheer to all the riders.
“And the site will be immaculate for the television cameras as our show home opens the next day!”
The 186.5km route includes Warwick, Kenilworth, the University of Warwick, Meridan, Fillongley, Atherstone, Mancetter, Hartshill, Galley Common, Corley, Bedworth, Bulkington, Brinklow, Long Lawford, Bilton, Dunchurch, Kites Hardwick, Princethorpe, Ashorne, Wellesbourne, Ettington, Edgehill, Warmington, Temple Herdewyke, and three ascents of Burton Dassett on a 12km route.
The peloton will head up towards Meriden via Kenilworth and Berkswell, before travelling across North Warwickshire to Bedworth and Bulkington.
Riders will then head south towards Brinklow and the outskirts of Rugby, and back up to Princethorpe before racing along Fosse Way, down to Wellesbourne, and through Ettington and Edgehill.
Three Eisberg Sprints await competitors during the stage, the first at Berkswell, the second at Brinklow, and the third at Pillerton Priors.
Competitors will then face three Skoda King of the Mountain challenges in a gruelling final stretch including two full loops of Burton Dassett County Park before crossing the tour’s first-ever hill top finish line.
CAPTION: Edward Hudson (on bike) and left to right: Arron Green (Site Operative), Darren Cox (Site Manager), Matt Laight (Carpenter).
A senior Midlands property figure has taken up a new role – and will ensure a respected name lives on.
Eleanor Deeley, formerly a partner at Cushman & Wakefield who headed the Midlands residential team, has been appointed as the deputy managing director of the Deeley Group, a firm started by her grandfather in 1936.
Eleanor has 20 years’ experience in the property industry, including a nine-year spell at director level at CBRE, and has expertise in housing, mixed-use schemes and land development and investment across a range of property sectors.
Her new role will see her guiding the day-to-day operations of the £50 million turnover firm which includes construction, development and housing, as well as developing a longer-term strategy for the company which is based in Coventry.
She said: “I am really excited at the prospect of joining the Deeley Group as it is a company which has played a massive part in my life.
“I can remember going into the offices as a child, so to be going back there as a director having worked for two decades in the property industry is a great opportunity.
“I have seen the company go from strength to strength from very close at hand over decades, but to now be given the chance to help guide its fortunes is a massive privilege.
“My grandfather might have started the company before World War II, but the ethos of developing sustainably and responsibly while always adhering to the highest professional and ethical standards have remained true through the intervening years.”
The Deeley Group has developed across the UK and internationally under current managing director Peter Deeley, and has been behind some key developments including the 40-year regeneration of Bermuda in Nuneaton, Belgrade Plaza in Coventry and a whole range of housing and industrial developments throughout the region.
Peter Hartill, chairman of the Deeley Group, said: “This is a very exciting appointment for the company. Eleanor is a massively respected figure in the industry, having held very senior positions at leading international companies but working extensively across this region.
“So to attract someone of that experience and calibre who also has an intimate knowledge of the company, its activities as well as everything it stands for in terms of ethos and community, is fantastic for the business.
“She literally grew up in the Deeley Group and that makes her unique.”
A Midlands property company has broken through 500 homes mark over the past four years and is on course to deliver hundreds more properties before the end of the decade.
The Deeley Group, based in Coventry, has delivered 552 units across Warwickshire since it worked with Bromford Housing on a development in Arley, North Warwickshire, in 2014.
Through its offering as both a developer, Deeley Properties, and a main contractor, Deeley Construction, it has worked in partnership with a range of housing groups and associations on projects valued at close to £75million.
The biggest scheme was 179 units for Orbit Homes at Queensway Court in Leamington – part of a major regeneration scheme – and Deeley has worked with the company on three further projects since 2015.
The group has a further 290 units lined-up between now and 2020 including in Southam, Warwick, Leamington and Coventry.
In addition, there are potentially 92 more homes across the region that are currently going through planning, while the company has secured a place on Homes England DPP3 framework and also the WM Housing Framework.
Pat Moroney, director of Deeley Properties, said: “It’s been a very positive few years for the Deeley Group and reflects our ability to deliver new homes schemes in partnership with housing groups and land owners.
“Our work, with those companies, has helped to deliver well over 500 new homes for communities in our area and will be pushing 1,000 should we be successful in achieving planning in some new schemes we have in the pipeline.
“As an SME contractor and developer, we have the agility and integrity to offer our clients an end-to-end and personal service that helps them to deliver high-quality, affordable living homes.
“We can secure the land, work with them on permissions and site preparation and then, through Deeley Construction, actually build the homes too.
“We are looking forward to the future with great confidence as we prepare to deliver even more homes for our region in partnership with our clients.”