Peter Deeley has become one of the first recipients of a Coventry City of Culture 2021 Gold Badge to highlight his work in promoting the City of Culture bid.
Michael Mogan, Fundraising Director for Coventry’s bid, said the idea has created some competition between its existing supporters.
He said: “It started as a bit of fun and a way of giving thanks to our donors, but the Gold Badge initiative has really gathered momentum. We realised that many backers were joining as a result of an introduction from an existing member of the 2021 Club and we could not let this go unrecognised! So, everyone who has introduced two supporters receives a limited edition Gold Badge.”
First recipients included Coventry City Councillor, Michael Hammon, and those assembled above:
> Ben Burbidge signed up through Burbidge & Son and helped with introductions to a number of businesses
> Les Ratcliffe (and the JLR team) have brought many members of the JLR supply chain into the fold
> Partners in Angels, Michael Taberner and Elvis Kesic, have both earned Gold Badges
> Peter Deeley played a leading role in starting the ball rolling, by hosting a great event in his offices and inviting business contacts, many of whom got on board.
How do you get your hands on one?
Introduce two or more supporters to back the bid and you will be awarded with a gold badge. If you have someone in mind to support Coventry’s bid to be UK City of Culture, please contact Nicole.email@example.com and win your chance to be featured in the next fundraising newsletter with your gold badge.
If you have already introduced backers to the City of Culture team, let them know.
For more information on the bid visit: https://coventry2021.co.uk/
Pictures (clockwise): Ben Burbidge, Les Ratcliffe, Peter Deeley, Michael Taberner and Elvis Kesic
220 riders took part in the charity cycle ride on Sunday 19th February 2017 to raise funds for Zoë’s Place Baby Hospice, based in Ash Green.
Starting at Deeley Group’s head office, two routes were available to the cyclists, a 30 mile or more challenging 59 mile route.
A fantastic £2,300 was raised which is a record for Coventry Road Club and their charity cycle rides.
Zoë’s Place Baby Hospice needs to raise £1.3 million every year to care for babies and infants with life-limiting and life-threatening conditions from across Coventry and Warwickshire and relies heavily on fundraising events to support them.
Deeley Group’s Edward Hudson and Adam Dent from the group’s PR Agency, Advent Communications, both took part in the charity cycle ride.
Edward Hudson, Business Development Coordinator, at Deeley Group said “After hearing the cycle club lost their previous event venue, we were of course happy to step in to help. Our facilities were the ideal location for the rides to start, being so close to the Countryside and large enough to cater for the volume of people taking part.”
“We are delighted that Coventry Road Club and Zoë’s Place Baby Hospice raised this amount and that all of their hard work paid off.”
The date for Deeley Group’s own charity cycle ride, the ‘Deeley 80’ and ‘Family 20’ has already been set for Sunday 17th September 2017.
Organisers of a charity bike ride are hoping hundreds of people will turn their pedals and raise thousands of pounds for a Coventry Baby Hospice.
Cyclists taking on the 59 mile or 30 miles bike ride challenge will help raise funds for Zoë’s Place Baby Hospice, based in Ash Green.
The Deeley Group/Coventry Road Club joint initiative is being held on Sunday 19th February. The cyclists taking on the 59 mile undulating, circular route will depart from the Deeley Group Head Quarters in Herald Avenue, Coventry at 9.30 am with those taking on the shorter route departing at 10 am.
Ian Court, Press Secretary at Coventry Road Club, said: “Coventry Road Club encourages people to take up the sport of cycling. This event has now become an annual challenge in support of local charities.
“We target novice and experienced cyclists to take on the challenge of either a 59 or 28 mile route through beautiful Warwickshire Countryside. Over the years we have raised thousands of pounds for good causes and we urge people to turn up and raise funds for Zoë’s Place Baby Hospice.”
Registration starts at 9.00am, the entry fee for both routes is just £10 and participants will be rewarded for their efforts with free coffee and cake when they finish.
Edward Hudson, Business Development Coordinator, at Deeley Group said “After hearing the cycle club lost their previous event venue, we were delighted to step in to help. Our facilities are ideal a perfect location for the rides to start, being so close to the Countryside and large enough to cater for the volume of people taking part.
“But most importantly we wanted to support Zoë’s Place Baby Hospice because we have been long standing supporters of this wonderful charity.”
Zoë’s Place Baby Hospice needs to raise £1.3m every year to care for babies and infants with life-limiting and life-threatening conditions from across Coventry and Warwickshire and relies heavily on fundraising events to support them.
Event Challenge Officer at the hospice, Vicky Whitlock said: “It is wonderful that people will be taking on a challenge that will improve their health and at the same time help raise much needed funds for the hospice. Events like this are our lifeline and they really do help us meet our charitable, so we are delighted and thankful to be the beneficiaries.
“We can also provide sponsor forms for those that want them. Just £25 will provide one hour of high quality nursing care for a baby so we hope people will encourage sponsorship.”
The organisers are hoping that participants will complete a registration form and bring it along on the to help ease queues and this can be found at www.coventryroadclub.org.uk/downloads/CRCDeeley2017entryform2.pdf
An annual award which honours the legacy of a respected figure in the property industry has been awarded for the fifth time.
The Gary Neville Award was created in 2012 by Deeley Group and is awarded to the employee who has displayed the most commitment to their role over the past year.
Elaine Arlow, an accounts supervisor at the Coventry-based firm was announced as the 2016 recipient of the award and was presented the award by Gary’s wife, Julie.
Elaine said: “I was so surprised to win the award. It’s such a nice thing to know that your fellow colleagues voted for you, I was just completely and utterly shocked when they read out my name.
“The award is the centrepiece of my brand new mantelpiece and it was fantastic to see all those lovely comments from everyone.
“In the accounts office, Ian, Amanda and I sometimes feel like people think we are just pestering them so it’s nice to know that people recognise what you do.
“Gary was a lovely person, everyone loved and respected him and it’s nice to know that people were thinking of him at this time of year.”
The award is voted for by employees and is a fitting tribute to Gary who passed away in 2011 – having joined Deeley as an apprentice before progressing to become a contract manager.
Peter Deeley, managing director of Deeley Group, said: “Elaine has received wonderful praise from her colleagues for bringing a positive atmosphere to the office with her polite and cheerful attitude to work.
“Her co-workers have highlighted that Elaine will always go that extra mile for them and does not understand the word ‘no’ when faced with a difficult task.
“Gary was a well-known and popular member of the Deeley family, a fantastic member of the team, and I’m sure that he would have agreed that Elaine was fully deserving of this year’s award in his remembrance.”
PICTURE CAPTION: left to right – Amanda Deavy, Peter Deeley, Elaine Arlow, Julie Neville, Ian Clorley
A bike ride to commemorate the Deeley Group’s 80th anniversary has set the wheels in motion for a big boost for a regional grant-giving charity.
The company organised an 80-mile cycle around Coventry and Warwickshire to raise money for the Heart of England Community Foundation and to celebrate the company’s 80th year since it was founded.
The money, donated by the teams involved, raised an initial £2,500 but after seeing the publicity about the event, Holland & Barrett’s charity group Healthy Hope turned the donation up a gear by adding a further £2,500 to the total.
It means the Heart of England Community Foundation – which gives grants to local community groups and charities that make a positive difference in their areas – can now help more people.
It means the Heart of England Community Foundation – which gives grants to local community groups and charities that make a positive difference in their areas – can now help more people.
Nicky Main, a senior buyer at Holland & Barrett and chair of Healthy Hope – which helps to boost the fundraising efforts of Holland & Barrett’s employees and suppliers, said: “We are delighted to give the money to such a fantastic cause through the brilliant fundraising efforts of the Deeley Group.
“With a total of £5,000 going to the Heart of England Community Foundation we hope the money will enable communities to have a fantastic start to 2017.”
Tina Costello, CEO of the Heart of England Community Foundation, said: “This is a wonderful gesture from Healthy Hope and we will ensure it goes to a great cause in the local area that will make a real difference.
“We were thrilled with the initial support from the Deeley Group and its partners on the back of the 80-mile ride and this has just added the icing to the cake.”
Peter Deeley, of the Deeley Group – which is building a new extension at the Holland & Barrett headquarters in Nuneaton, said: “We have a great relationship with Holland & Barrett through many years of working with the company.
“It came as a real surprise when they got in touch to say they wanted to add to the total – but to more than double it is simply fantastic news.
“Tina and the great team at the Heart of England Community Foundation really do tremendous work in helping a range of groups and charities in our area who are a great asset to their local communities.
“I believe very much in what the foundation does for Coventry and Warwickshire and I am delighted that our 80th anniversary has provided a financial boost for them.”
Pictured (left to right): Nicky Main, Sue Heyes (Heart of England Community Foundation), Peter Deeley
‘Working in partnership’ is one of those buzz phrases that so many businesses try to claim but so few can genuinely prove to be true. But when it comes to the Coventry based Deeley Group – a leading property development and construction firm – it’s a commitment to partnership that sees the company celebrate its 80th anniversary in 2016 in a very strong position.
It is working with a range of clients and partners from across the Coventry, Warwickshire and West Midlands region as well as a host of national organisations.
If you take this area alone and travel from north Warwickshire down through Coventry and into the south of the county, the evidence of the firm’s work is clear to see.
At the moment, Deeley Construction is working on a major extension to the Holland & Barrett headquarters at Bermuda Park in Nuneaton – a site developed by the Deeley Group over four decades.
And, in Stratford, the company has recently started work on new keyworker, private-rented accommodation on behalf of Orbit in the Town Centre – a site developed in conjunction with two other companies as part of the ABD partnership.
Add to that an unwavering commitment to a host of community and charitable causes including the Belgrade Theatre Trust, the Heart of England Community Foundation and the Grace Research Fund (among many others) and the positive impact that one firm – started by bricklayer George Deeley in 1936 – can clearly be seen.
Peter Deeley, George’s son, is still heavily involved with the firm as managing director of the group.
He said: “Developing partnerships is something that has always been important to us as a company and I believe it’s critical in today’s market.
“Some of the work we are undertaking at HORIBA MIRA, with both Warwick and Coventry universities, with the likes of Orbit Homes and LondonMetric, is all about relationships and partnership.
“It’s not simply about being a contractor or developer – it’s about being a part of the team that is going deliver a project. The construction team is winning repeat work with a number of clients and, again, I believe that comes down to the fact that we are seen as a partner not a contractor.
“When working in this area, our local knowledge really is of benefit to the client – it cannot be underestimated how valuable that can be. We have 80 years’ experience in this region and in this sector – few can say that.
“Another important point to stress is communication. In any business, you meet challenges but we always find it’s best to be open and transparent and talk to the client and others involved – again, that’s what partnership is all about.”
The company has been held in high regard, almost from day one in 1936.
GW Deeley, as it was then, won acclaim for providing the ‘best air-raid shelters’ in Coventry soon after the firm was established – a key market at the time! Then, in the 1940s, the company won a great deal of work building council houses in the Coventry and Rugby areas.
The 1950s and 60s saw further expansion of the business as the company branched out into building schools and other public buildings.
It developed its own HQ in Torrington Avenue, Coventry, and Peter joined the firm.
“I ran my first housing development site in Balsall Common,” he said, “it came in on time and on budget!”
The 1970s and 80s saw further expansion for the company, both through natural growth and through acquisition, with the purchase of Garlicks, the oldest Coventry building company which began trading in 1862.
The firm even dipped its toes into international waters by creating a Saudi Arabian division to help with major construction projects in the wake of the oil boom in the country.
It was in 1981 when the group first became involved with Bermuda Park in Nuneaton which is one of the most striking examples of regeneration across the region.
Over the course of 35 years, the company has turned a former rubbish dump and open cast coal mine on the outskirts of the town into a thriving location where people, quite literally, work, rest and play.
More than 1,000 new homes have been created on the site as well as jobs for more than 2,000 people and, once again, Deeley has worked with a range of partners to bring it forward – from local MPs through to the local community, for whom new sporting and social facilities have been created.
In 2008, the company made a move of its own to a new, purpose-built headquarters, named George House, at the Coventry Business Park.
From there, its reputation as one of the most respected, independent construction and development companies in the West Midlands has continued to flourish.
Its Queensway scheme in Leamington has, again, been an exemplar in regeneration. It saw a manufacturing company rehomed onto another Deeley site in Southam and the brownfield site was then developed into retail, employment space and new homes.
Peter Deeley said: “As a company, we have always tried to be more than just a business, but a member of the community both where we are based and where we are working.
“We support several charities and community initiatives across Coventry and Warwickshire because we believe that is the right thing to do.
“Again, it all comes down to partnerships and that word might explain why we’ve made it to our 80th anniversary and are still going strong!”
(Image: Deeley Group’s, Mixed-Use, Queensway Development)
‘The Deeley 80’ is being held in aid of grant giving organisation the Heart of England Community Foundation, based in Coventry, which gives funding to groups and organisations who make a lasting difference in their area.
Cyclists from Deeley’s clients and partners, will travel from the Deeley head office in Coventry, through the Warwickshire countryside and then return to the city on Sunday, September 11.
All of the money raised will be matched by the Deeley Group before being donated to the Foundation.
To celebrate the charity ride, the company welcomed a piece of the city’s cycling history to its headquarters – a 1936 Coventry Eagle triple ace convertible tandem – thanks to Coventry Transport Museum and its curator of cycles and transport objects Megan Nass.
The 80-year-old bicycle, built the very same year the Deeley Group was founded, is one of only six ever made and one of just three still in existence.
Peter Deeley, managing director of the Deeley Group, said: “The Heart of England Community Foundation is a highly important organisation which gives community and voluntary groups the opportunity to make an impact in their local areas and we are proud to be supporting them as part of our 80th anniversary celebrations.
“The foundation has supported some excellent projects and it is good to know that all of the money raised will go straight into the community where it is needed the most.
“The bike ride should be an excellent, yet challenging, event and I would like to thank Megan and her team from the Coventry Transport Museum for visiting our headquarters and giving us the opportunity to find out more about a piece of Coventry’s cycling heritage.”
The Heart of England Community Foundation manages a range of funds on behalf of companies and trusts across the area and awards the money to groups and organisations in Coventry, Warwickshire, Birmingham, Solihull and the Black Country.
Tina Costello, CEO of the Heart of England Community Foundation, said: “The Deeley Group has always been a great supporter of the Foundation and we are delighted that they will be raising funds for us as part of their 80th anniversary celebrations.
“The 80 mile ride should prove a tough challenge for those taking part and although I won’t be taking part, I’ll be there to cheer everyone on.”
Donations can be made by visiting https://mydonate.bt.com/fundraisers/deeley80
A Coventry City All Stars XI helped to unveil a new football pitch which has been created as a part of a regeneration project in Nuneaton.
The pitch has been created at the Bermuda Phoenix Community Centre and is part of a major scheme in the area by the Deeley Group, which has seen more than 12 acres of brownfield land used to build a new social club and 1,000 homes, and seen the creation of over 2,000 jobs.
The All Stars – including FA Cup winner David Phillips, midfielder Barry Quinn and Sky Blues in the Community director David Busst – ran out 6-0 winners.
Dele Adebola, who scored twice on the opening day at the Ricoh Arena in 2005, repeated the feat at Bermuda with Marcus Hall and Quinn also on the scoresheet.
Peter Deeley, of the Deeley Group, said: “It was a great launch for the new pitch and the other facilities and the community came out in numbers to show their support and were given plenty of entertainment.
“It was a really enjoyable game and I would like to thank David Busst and his team for giving up their time to help mark the opening of the new pitch. The facilities are already getting good use from the community and this will only help spread the word further.”
l/r, Peter Deeley (Deeley Group), David Busst, Alex Rowe (Bermuda Captain), Pat Moroney (Deeley Group), Tom Walker (Bermuda).