A Coventry company has joined forces with Coventry Road Club to stage a charity cycle ride and celebrate two of cycling’s greatest innovators.
The Starley Sportive will recognise the contributions of James Starley and John Kemp Starley to the modern bicycle industry and take on place on Sunday, 18 February, 2018.
Deeley Group have joined up with Coventry Road Club to hold the event, marking Coventry Road Club’s sixth sportive and following on from the successful Deeley 80 Cycle Ride in September 2016.
All money raised on the day with be donated to support Zoë’s Place Baby Hospice.
James Starley is known as the father of the bicycle industry, while John Kemp Starley is widely considered the inventor of the modern bicycle – both worked and lived in Coventry.
The day will feature a choice of two routes to ride from Coventry into the Warwickshire Countryside, with one route 59 miles and the other 30 miles.
The sportive will leave from Deeley Group’s headquarters in Coventry at 9am.
Ian Court, of the Coventry Road Club, said: “The Starley Sportive is the perfect opportunity to kick-start your road season in 2018.
“We wanted to recognise the incredible contribution of James and John Kemp Starley, both of whom were of course based in Coventry, and raise funds for a very worthwhile cause in Zoë’s Place Baby Hospice.
“We’re excited to be working with Deeley Group to put on the sportive and have already received a lot of interest for what should be a brilliant day of cycling.”
Edward Hudson, Business Development Manager at Deeley Group, said: “It’s fantastic to be working with Coventry Road Club to stage what should be a great event and I hope to see a lot of familiar faces out on their bikes on the day.
“We have been long standing supporters of Zoë’s Place Baby Hospice for many years now, it is a wonderful charity that does some incredible work and we’re very pleased to be able to support them with this event.”
Earlybird tickets for the event cost £10, with the earlybird window open until Sunday, 1 January. Online entry is priced at £12, with the deadline for online entries Sunday, 11 February.
On-the-day entry will cost £15, with complimentary tea, coffee and cake for participants after the ride.
For more information and to register for The Starley Sportive visit http://www.coventryroadclub.org.uk