A senior Midlands property figure has taken up a new role – and will ensure a respected name lives on.
Eleanor Deeley, formerly a partner at Cushman & Wakefield who headed the Midlands residential team, has been appointed as the deputy managing director of the Deeley Group, a firm started by her grandfather in 1936.
Eleanor has 20 years’ experience in the property industry, including a nine-year spell at director level at CBRE, and has expertise in housing, mixed-use schemes and land development and investment across a range of property sectors.
Her new role will see her guiding the day-to-day operations of the £50 million turnover firm which includes construction, development and housing, as well as developing a longer-term strategy for the company which is based in Coventry.
She said: “I am really excited at the prospect of joining the Deeley Group as it is a company which has played a massive part in my life.
“I can remember going into the offices as a child, so to be going back there as a director having worked for two decades in the property industry is a great opportunity.
“I have seen the company go from strength to strength from very close at hand over decades, but to now be given the chance to help guide its fortunes is a massive privilege.
“My grandfather might have started the company before World War II, but the ethos of developing sustainably and responsibly while always adhering to the highest professional and ethical standards have remained true through the intervening years.”
The Deeley Group has developed across the UK and internationally under current managing director Peter Deeley, and has been behind some key developments including the 40-year regeneration of Bermuda in Nuneaton, Belgrade Plaza in Coventry and a whole range of housing and industrial developments throughout the region.
Peter Hartill, chairman of the Deeley Group, said: “This is a very exciting appointment for the company. Eleanor is a massively respected figure in the industry, having held very senior positions at leading international companies but working extensively across this region.
“So to attract someone of that experience and calibre who also has an intimate knowledge of the company, its activities as well as everything it stands for in terms of ethos and community, is fantastic for the business.
“She literally grew up in the Deeley Group and that makes her unique.”
A new £3.9 million development of affordable homes, which will serve the community in Ryton-on-Dunsmore, is underway.
The Deeley Group, in partnership with Waterloo Housing Group, Rugby Borough Council and Homes England, is creating 21 affordable homes on a brownfield site in the village.
The development, which is situated off High Street in Ryton, was formerly a coal yard but will now be put to use as vital new homes.
The properties will be a mix of two and three-bedroom units with some available under shared ownership while others will be offered on an affordable rent basis.
Deeley Construction has started working on site and the development is set for practical completion in spring 2020, with the homes themselves constructed using an off-site manufactured timber-frame system.
Peter Deeley, managing director of the Deeley Group, said: “We are very pleased to be working with such great partners in delivering much-needed affordable homes for the area.
“We are bringing into use a brownfield site and giving it new purpose as homes for the local community. It is a great example of how we can identify a site, work with partners to develop a scheme that’s right for the area, and then, through our construction division, deliver the development.
“This is an area of the market we know very well, having created several schemes of affordable homes over recent years, and we know just what it means to the people who will build their lives in these homes.”
Neil Adie, Development Director (East) for Waterloo Housing Group, said: “Waterloo Housing Group is pleased to be working in partnership with Rugby Borough Council, Homes England and Deeley Group to provide much need affordable rented housing for local people and to help others into home ownership through the shared ownership initiative.”
Cllr Emma Crane, Rugby Borough Council portfolio holder for communities and homes, said: “Working with our partners, we aim to increase both the number and choice of properties available in the borough while supporting sustainable development.
“The development of the Old Coal Yard in Ryton-on-Dunsmore supports this vision, bringing a brownfield site back into use by building a range of affordable new homes for rent and shared ownership.”
Pictured: Andy Bodily (Deeley Construction Contracts Manager), Beth Carss (Waterloo Housing Group Project Manager), Judith Wise (Waterloo Housing Group Area Development Manager), Eamonn Gorman (Deeley Construction Site Manager).
Lillington Free Church has been officially opened by the town’s mayor following the demolition of the previous building to make way for a new purpose-built church building and 25 affordable homes to meet the needs of the local community.
Councillor Heather Calver, the Mayor of Royal Leamington Spa was joined by over 130 people from the local community alongside representatives from Orbit for the ribbon-cutting ceremony and open day event.
Commenting on the success of the event, she said: “I was delighted to be involved in the ceremony to open the new church. The design and build is truly beautiful, and it provides a real asset to our community”.
Reverend James Church, said: “The success of this development is down to the great partnership working with Orbit and its contractors Deeley Construction. We were involved from the initial planning stages to ensure what we have created is exactly what the local community needs and wants.
“It was amazing to welcome so many people to the official opening and hear how impressed they are!”
Dan Barnes, Land and New Business Director at Orbit, said: “We are delighted with the positive reaction towards the new building from church members and the local community. It was great to see so many people come along for the opening event and to see all of the amazing clubs and activities that bring people from within the wider community together.”
The development also includes 25 new affordable homes comprising of 7 three-bedroom and 12 two-bedroom houses as well as 3 two-bedroom and 3 one-bedroom flats, all available for shared ownership, due to be completed by the end of the year.
Bob Hodgkiss, Site Manager at Deeley Construction, added: “We are very pleased to have completed this project in partnership with Orbit and Lillington Free church.
“The new development will be an important resource for the community, providing a new space for events and creating vital new homes for the area.”
Orbit has invested over £4 million into the development including £625,000 of funding granted by Homes England.
WCS Care’s new £7.5 million care home in Warwick is a step closer to completion after passing a major construction milestone.
The roof of Woodside Care Village on Spinney Hill is now complete and internal work has recently started at the deluxe village-style experience for 72 residents including older people and people with dementia, which will open in Autumn 2019.
It will feature family-scale households for six or seven people with ensuite bedrooms for everyone, as well as a spa, salon, cinema, and café plus table tennis and a side-by-side bike-for-two, complete with a cycle track – all designed to ensure the people who live there enjoy life as much as possible.
The state-of-the-art home has been designed for Warwickshire-based charity WCS Care by local architects Robothams and will encourage people to spend more time outdoors, which has benefits to health and wellbeing.
External walkways will replace internal corridors and an open-air courtyard will provide easy access to features including a shop and traditional launderette.
Built by Coventry-based Deeley Construction, Woodside Care Village will feature the latest technology that will enhance and integrate into daily life without being intrusive.
Smart phone apps connected to mobile care monitoring will mean carers spend more time with residents. It’s linked to a Relative’s Gateway, where people can check and interact with their loved ones’ care 24-hours a day, wherever they are with an internet connection.
A ‘topping-out’ ceremony was held this week (Tuesday 26 February 2019) to mark the three-story home reaching its highest point.
Christine Asbury, WCS Care’s Chief Executive, said: ‘In all WCS Care homes, our ambition is that every day is well lived for our residents – that means we provide plenty of opportunities for people to try something new and enjoy what they’ve always done.
‘We’re really excited because we’re creating a home at Woodside Care Village that’s designed specifically to deliver this ambition for the people who will live there.
‘And marking this construction milestone means we’re a step closer to welcoming the first residents through our doors in the autumn.’
To find out more about WCS Care, visit www.wcs-care.co.uk, find us on Facebook at www.facebook.com/wcscare or add us on Twitter by searching @WCS_Care.
Stonewater has started construction on 27 new affordable homes at Feather Lane in Nuneaton, including eight two- and three-bedroom houses for shared ownership.
The leading social housing provider’s low-cost, part buy, part rent scheme offers an affordable route to home ownership for first time buyers and local people struggling to get a foot on the property ladder.
Prospective buyers will be able to purchase from a 40 per cent to 70 per cent stake in Stonewater’s shared ownership homes and pay a reduced rent on the remainder. They will then have the option of increasing their shareholding at a later date, and ultimately buying their home outright.
Stonewater’s new Feather Lane development will also provide a mix of eight two- and 11 three-bedroom energy-efficient houses for affordable rent and will be advertised and allocated through the Council’s Choice Based Lettings Register, NBBCHomes, which prioritises those with a local connection to the Borough. All the new homes will have their own private back gardens and allocated parking.
“Shared ownership is a fantastic way to help people get onto the property ladder without having to pay unrealistic amounts of money at the beginning,” says Matthew Crucefix, Stonewater’s Assistant Director of Development. “With the average home in the district reaching £176,284* which is more than seven times the typical local wage, most people simply cannot afford to buy their own home. Shared ownership makes home ownership more accessible to these people who are being priced out of homes in their area.”
Stonewater is working in partnership with Deeley Affordable Living and Nuneaton & Bedworth Borough Council on this scheme which is being built on the former lawn bowls green of the old Bermuda Park Sports Ground.
The homes are due for completion in December next year.
Peter Deeley, Managing Director of the Deeley Group, says: “The Deeley Group has been at the forefront of regeneration in Bermuda over several decades, bringing huge social and economic benefits to the community. We are, therefore, delighted to be working in partnership with Stonewater and the Borough Council on this latest development.”
Councillor Barry Longden, Portfolio Holder for Housing, Health and Communities, says: “With priority given to local people, this scheme is a fantastic way to give residents of Nuneaton and Bedworth a helping hand onto the property ladder. The homes being built on this development present a great opportunity for first time buyers in the area and will ensure that more local people will be able to afford to own their own home. The Council are always looking for ways to assist individuals into the property or rental markets, and initiatives such as this one are a great way to provide people with the help they need when taking the first step.”
A major independent developer and constructor in the Midlands has launched a new affordable homes division.
The Deeley Group, which is headquartered in Coventry, has established Deeley Affordable Living offering a full affordable housing service, working in partnership with land owners, local authorities and social housing providers across the wider region.
Deeley has delivered 550 affordable homes for a range of organisations and providers in the last four years and is currently working on four schemes in the region.
Anthony Holt, who has more than 20 years’ experience in the sector has been recruited to head the new division which was launched with an event looking into the provision of affordable and social housing and how the system could be streamlined.
Karl Tupling of Homes England, Warwick and Leamington MP Matt Western and Helen Collins, Head of Housing Consultancy at Savills, spoke at the event which was attended by 60 housing industry figures at George House, Deeley’s headquarters.
Holt, who joined the company from Orbit Homes, said: “Deeley has developed an expertise in working for developers, local authorities and registered providers and has built up a track record in quality, affordable homes.
“The company’s experience in land, development and construction means we can offer a full service to clients which will deliver a site, planning consents, construction and a delivered product, or any of those individual components.
“We have worked in partnership with the likes of Orbit Homes, Waterloo Housing, Bromford, Stonewater and are on the Homes England’s Delivery Partner Panel so we have deep understanding of what providers need but, unlike many other construction firms, we also have the other capabilities in-house, which allows us to offer a far wider service.
“Our 80-plus years of working in this region also gives us unrivalled local knowledge which can be of real value when looking to develop sites, including brownfield land which is key to helping reach the numbers required by government.
“We have had a very good reaction from the industry in the build up to our launch and have already had some strong interest.”
The launch event looked at the issues with planning, land supply and demand, and explored ways in which provision can be accelerated.
Holt added: “While there was wide acceptance that more needs to be done in the provision of homes, there was also recognition that government has listened to many of the real issues and is working closer with industry.
“Many of the hurdles to delivery such as planning and greenbelt are very deep-set and there is no easy fix but it is essential that elements which can be resolved more easily, need to be ironed out and that need is recognised.”
Deeley Affordable Living has also appointed Jane Fradgley as Senior Development Manager.
Picture caption: Pictured – left to right: Helen Collins (Savills), Anthony Holt (Deeley), Peter Deeley, Matt Western MP and Karl Tupling (Homes England).
A development of much-needed affordable homes in Leamington has hit a high-point.
Deeley Construction, which is working in partnership with Waterloo Housing Group and Warwick District Council, held a topping out ceremony at the new scheme on the site off Quarry Street and Old Milverton Road.
The regeneration of this brownfield site, a former Dairy Crest premises, consists of 18 new affordable homes, and the ceremony marked the fact that the highest point in the scheme has been reached.
The existing buildings were demolished earlier this year and the new affordable homes – four of which will be available to rent and 14 will be sold as shared ownership aimed at the local community – are under construction.
Deeley Construction, part of the Deeley Group, is carrying out the work on the nine two-bedroom and nine three-bedroom affordable properties, with the first homes expected to be ready by autumn 2018.
Martin Gallagher, managing director of Deeley Construction, said: “The topping out ceremony is an important milestone in the housing development here at Old Milverton Road.
“There’s no doubt that the local community is crying out for more affordable homes and we are delighted to have reached this stage in the development which means we are one step closer to providing more affordable homes in Leamington.”
Anthony Riley, of Waterloo Housing Group, added: “This is one of a series of schemes that we are developing under the “W2 Partnership” with Warwick DC and Homes England on brownfield sites in the town.
“By working with a local developer such as Deeley Group we are managing to build affordable homes to help families unable to buy on the open-market or rent privately.”
Pictured: Steve Turner (Deeley), Anthony Riley (Waterloo), Neil Adie (Waterloo), Pat Moroney (Deeley).
A development of over 140 affordable, family homes in Leamington has reached completion.
Known as Union Park, the £29 million development of 147 homes sits on the former Soans’ motor dealership site in Sydenham. The names of classic Ford cars now mark the streets in and around the neighbourhood paying respect to the rich heritage of the site.
Matt Western, MP for Warwick and Leamington, welcomed the addition of new, affordable homes alongside housing group and developer Orbit and partners, Deeley Construction.
He said: “I would like to thank Orbit, Deeley Construction and Warwick District Council for working together to create this fantastic development. It is important to recognise the contribution Orbit has made to the local area with the Union Park development. I visited the site some months ago and I am deeply impressed with the high environmental and construction standards of these homes.
“As the former County Councillor for the area and now as the MP, I have long campaigned for more social and affordable housing so it is excellent to see this development contributing towards combating the housing crisis.”
Offering canal-side living, Union Park has brought 55 homes to the open market, as well as 39 homes available for shared ownership (part buy, part rent) and 53 for affordable rent. Following high demand, all properties have now been sold or rented – just 18 months after building began.
John Carleton, group property investment director at Orbit, said: “A successful regeneration, Union Park offers affordable, family living in an enviable location. From a family business, to what is quickly becoming a thriving community, we’re proud to add Union Park to our expanding development portfolio across the district.”
The development, delivered in partnership with Coventry-based Deeley Construction, offers a selection of two and three bedroom houses as well as one and two bedroom apartments.
Martin Gallagher, managing director of Deeley Construction, added: “It was lovely to see a sense of community already developing – with children heading off to school and people going out to work – and it reminds you that developments such as this are about more than bricks and mortar, but creating homes for people.
“Our role in the partnership to deliver Union Park was highlighted on the day and we are thrilled with the part we have played in bringing this scheme forward from start to finish.”
Orbit delivered over 2,000 new homes in the last financial year. Over the next 10 years the housing group has plans to build a further 20,000 new homes across the midlands, south and east of the country, contributing to the UK’s housing growth.
A special thanks to the following people for making the event a great success, bringing to life its rich heritage:
Mr Richard Soans – Ford Model A
Mr Michael Dye – Ford Corsair
Mr Adam Fox – Ford Granada
Mr Joseph Marcello – Ford Anglia
Mr Sid Shaw – Ford Orion
The Allen Ford Dealership, Leamington Spa – Ford Mustang
Pictured (left to right): John Carleton, Martin Gallagher, Matt Western MP